Footage you can use

Vertical

1080×1920 PNG, which is the size TikTok, Reels and Shorts want for a hook slide. The bottom third of each is empty on purpose: that is where the caption, the username and the action rail get painted.

Spam, struck Three inbox rows, two struck through and tagged. The what. The entitlements check codesign printing nothing where the network permission would be. The why-believe-you. Free, and the requirement The icon, the price, and the Mac it needs. The ask.

Films

1920×1080. The tour is narrated and the rest are silent, so you can put your own voice or music over those without fighting a bed you cannot hear. All of them are rendered from pages in this repository rather than screen-recorded, which is why the text in them is sharp enough to crop into.

• Product tour Install, switch on, spam lands in Junk with its reason. 29s, narrated, captions burned in.
• Its captions SRT, if you re-upload the tour somewhere that wants a caption file.
• The story The argument the site makes, as a sequence. 41s, silent.
• App Store cut The shorter version Apple shows on the listing. 26s, silent.
• Loop The same beat as a GIF, for a reply or a thread.

The quiet inbox film

Twenty seconds rendered from klar.im/quiet: an ink-wash mountain range, maple leaves coming down, and the Mail inbox once the spam is in Junk. Made to be remixed. The plates carry no words at all, so yours go on top; the loop is a background for whatever you are saying. The same list in French and German is at klar.im/quiet/ugc, under /fr and /de.

• The film, 16:9 1920×1080, 20 seconds, silent, captions burned in.
• The film, 9:16 1080×1920, the same cut for TikTok, Reels and Shorts.
• Clean plate, 16:9 The same picture with no words on it.
• Clean plate, 9:16 Vertical, no words, room for yours.
• Leaves loop, 16:9 Mountains and leaves only, 20 seconds, loops cleanly. A background.
• Poster One frame of the film, 1920×1080 PNG.
• Captions The caption file, if you re-upload the film somewhere that wants one.

Stills

The app icon at 1024, light and dark, and the homepage as it looks today. The icon is one drawing, and it is the App Store icon. Use it as it is: do not recolour it, redraw it or set it on a plate of your own.

• App icon, light 1024×1024 PNG.
• App icon, dark 1024×1024 PNG, for a dark background.

Hero On a MacBook How it works The classifier Receipts Accuracy and privacy Landscape Specs

What is true

Say any of these and you are on solid ground. They are the same facts the press kit carries, and each one is something a viewer can check.

• Free AI spam filter for Apple Mail, on the Mac App Store. No trial, no unlock.
• It classifies on the Mac. No account, no cloud, no automatic telemetry.
• The part that reads your mail ships without macOS network permission, and anyone can verify that with one codesign command against the installed app.
• It catches AI-written scams and phishing that keyword filters wave through.
• It reads mail in over 100 languages.
• Spam is moved to Junk. Nothing is ever deleted.
• It needs an Apple Silicon Mac on macOS 14 or later.

What not to say

Not house style, just the five things that would make a video wrong. A claim we cannot back is worse for us than no video at all.

• No accuracy number. We do not publish one, so any figure in a video is invented. "Catches what Apple's filter misses" is the claim, and it is enough.
• It does not block or delete anything. It moves mail to Junk, where you can still read it. Saying it deletes spam describes a product nobody would want.
• Only the free Mac app is out. Klar Plus is in development, the iPhone app for scam texts is a TestFlight beta, and the server version is not deployed anywhere. Do not show any of them as available.
• Apple's badge is Apple's. Use their artwork unmodified from Apple's marketing toolbox, or just say "on the Mac App Store". Do not redraw it.
• We do not pay for posts. If that ever changes for your video, say so in it. That is the law in most places and it is also simply correct.

Anything else

Need a shot that is not here, a longer cut, or a fact checked before you publish? Write to nicolas@klar.im. The answer comes from the person who built it. The app itself is free on the Mac App Store.